Introducing Playbooks: Guides to help make your job easier

Chicago Cityscape’s new playbooks comprise a series of interconnected plays that describe how your peers use specific tools and features of the Chicago Cityscape platform for core functions in their job. Our playbooks are written based on actual use cases, and we’re launching with five playbooks comprising 13 plays.

Find all five playbooks in our Knowledge Base, but in this post I’ll describe the playbook for real estate brokers, one of our biggest member groups.

Playbook for Real Estate Brokers: Business development

Access this playbook and its four plays

Real estate is as much about information and relationships as it is about the properties being bought and sold. The best brokers use valuable information to build strong relationships.

Too often, though, the information brokers need to advise clients is separate on government portals or expensive websites — not any more.

Chicago Cityscape centralizes the property data, policy information, and market insights brokers need to win new business.

Here are three ways brokers win new business opportunities using Chicago Cityscape insights.

ONE — Brokers find projects and the people behind them at the appropriate points in their developments using our insights on projects proposed to the city and construction activity.

TWO — Brokers leverage their sales success by informing surrounding properties of their market knowledge and value earned for client with a succinct direct mail list they pull from Chicago Cityscape.

THREE — Brokers find and follow the construction activity of their clients and prospects to ensure they stay top of mind whenever their target has a new project.

Next steps

• Access this playbook and its four plays
• Request a demo
• Read the other four playbooks

Introducing Playbooks: Guides to help make your job easier was originally published in Chicago Cityscape’s Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.